poetic mastermind?

http://www.bbc.co.uk/i/b01974zd/?t=6m41s

    Link to today's edition of Celebrity Mastermind featuring Simon Armitage answering questions on The Life and Works of Ted Hughes. He doesn't do too well, but this is perhaps the first instance of a halfway decent poet being described as a celebrity, so worthy of note.
   Who knows, later this year we might see Don Paterson  or Jo Shapcott on Celebrity Big Brother...